Redesigning the Afrikrea shipping service on the web to improve the overall user-experience

Project Overview

Sellers on Afrikrea generates a shipping label form to get a waybill which they attach to their package when shipping. The goal of this redesign is to identify usability challenges and improve the user experience of the shipping space on the platform.

Duration

4 weeks

Designer

Derrick Amenuve

My Role

UX designer leading the responsive web app design from conception to delivery. I worked on each phase of this redesign but collaborated with teammates ( 1 product manager, 1 Ux designer, 4 engineers) to achieve this goal.

Scope of work

Conducting user researches, information architecture, low and high fidelity wireframes, prototyping, usability tests/studies, accounting for accessibility, iterating on designs

The Challenge/Problem

The shipping label form is long and doesn't capture the volumetric weight of the package hereby leading to a possible overcharge on shipping. The current report on logistics of the company showed an approximately of 20% sellers are overpriced or charged when shipping packages. Errors were hard to fix because sellers had to scroll up and down, this can be a pain especially on mobile. It was also a challenge finding a specific label on the label list page and this issue has been reported by customer care.

Objectives

My goals are